Target Audience

People 25+, Living in Key Cities.
Income A, B

Objectives

Increase brand awareness & engage with users on digital channel

Build brand trust & drive user to Toshiba websites & Toshiba Lazmall

Push sales

Solutions and Result

Create the content to engage with the consumer on Social Media ( Youtube & Fan Page)

Maximize reach & expand new user to amplify Toshiba brand awareness and drive traffic to encourage user finding more brand information on Toshiba website

Maximize ROAS on LazMall by CPAS

Result: increase ROAS from 0.5x to 1,5x after 3 month optimize