Target Audience

• Female, 25+

• Income A, B.

• Interest: Cosmetic.

Objectives

• As the target of going big on sales, Estee Lauder runs a cost-efficient campaign to drive online sales on the e-commerce platform Lazada during its Super Brand Day 24-hour shopping event.

Solutions and Result

• Creating a catalogue of its products on Lazada

• Using Collaborative Ads to show product lines on Facebook.

• Following Facebook’s best practices in setting up the Collaborative Ads, including using “purchase” or “add- to-cart” as a campaign objective to drive more sales

Result:

• 8,2x overall return on ad spend for Super Brand Day

• 3,9x return on ad spend from prospecting audiences

• 10,3x return on ad spend from retargeted audiences

Facebook has chosen to feature our campaign as a success story on official Facebook page. Check it out here.